LIC (Life Insurance Corporation) is the largest insurance company in India, offering a variety of financial products including life insurance coverage. LIC offers a range of insurance products including both term and permanent life insurance policies, health insurance, and investment-related products. LIC offers its customers flexibility, with a range of policies to meet their specific needs as well as multiple payment options. Customers can choose from policies such as whole life, endowment, money back and term assurance plans to be covered for a period of time, or for the whole of their life. The insurance plans offer varying amounts of protection and the type of coverage and premiums vary from one plan to another. Health insurance policies are also available with various coverage options and riders. Investment-related products include ULIPs, pension plans, mutual funds, and LIC shares. LIC aims to provide its customers with quality insurance products and services, and to continuously strive to innovate and keep customers satisfied.