There are a few reasons for why ACKO is cheaper. The first reason is that they have a lean cost structure. For instance, they do not have any brick-and-mortar stores and they focuses on selling online through marketplaces and direct-to-consumer. This helps them to avoid the high costs associated with physical stores.
Another reason is that they source their products directly from manufacturers. This allows them to eliminate the middleman and pass on the savings to customers. In addition, they have a low-price guarantee which further brings down the prices.
Lastly, they offer a subscription service which gives customers an additional discount. Overall, these reasons result in ACKO being cheaper than its competitors.