Well, this depends on your personal situation, as both are highly rated companies, with different strengths and weaknesses.
If you are looking for a reliable insurer with cost-effective cover, then Direct Line could be a good choice for you. They offer excellent customer service, a wide range of products, and competitive prices, making them one of the top providers for motor insurance.
If you are looking for a trusted insurer that offers good service and excellent value, then Churchill might be an ideal option. They have been operating since the 1950s, and they have an excellent reputation in the industry. From their excellent customer service to their competitive rates, they offer an excellent range of products.
So, ultimately, the decision comes down to which insurer offers what you are looking for, be it at a lower cost, more comprehensive cover or better customer service. It truly depends on your personal needs and preferences. Weighing up the options can be a somewhat difficult process, so if you want some more help, then you can read reviews here:
• MoneySuperMarket - Reviews of Churchill and Direct Line
• CompareTheMarket - Churchill and Direct Line Reviews
• Which? Insurance Reviews
• GoCompare - Churchill and Direct Line Reviews
Hope this helps!